Marketing is the life blood of every online business that wants to grow from one region to the next. If you’re not doing it effectively, then you’re leaving money on the table. Retargeting your ads, following up on your abandoned carts and starting a loyalty program for your customers are all very effective tools but can be time consuming.
Here are some very effective ecommerce marketing tips that you can do right now.
SEO Title Optimization
Title tags are used on search engine results pages to show previews for a given page. If your customer is looking for a specific product via a search engine, the probability of your target customer clicking on your website can be higher if your page is included among the top rankings.
The majority of thought leaders in the SEO industry believe that keyword placement in the title tag was the most important place to use keywords to achieve high rankings. If you want your target customers to easily identify your brand’s value proposition and discover what your products can offer to them differently, you need to optimize your SEO title.
If you want to position for the keyword “womens shoes”, then putting that keyword in the title tag is the one of the best way to increase your site’s postion for that term. To stand out even further from your competition, include a value proposition such as “free shipping” in your title tag. Be careful of keyword stuffing, though. Make sure that your title’s readability is still observed.
Build an Email List
An email list is a collection of active email subscribers who you can send your email marketing newsletters to regularly.
If you’re wondering whether building an email list is worth it, keep this in mind: roughly 1/2 of email recipients purchase at least once based on a promotional email and 77% of consumers prefer to receive permission-based marketing communications through email.
To ensure that you’re consistently adding on fresh contacts to your list, here’s a simple tip you can do today: add a call-to-action button to sign up for your email newsletters. Put this at the top of your online store’s official Facebook page.
You can use autoresponders to send emails to your customers based on instructions that you provide. For example, you can send automatic emails when someone joins your email list, when someone has been in your email list for 3 months or when someone hasn’t logged into their accounts for 30 days. If you’re a growing business with less than 2.000 email subscribers, you can use MailChimp for free. For example, you can send an email offer to your subscribers who haven’t been active in the last 3 months.
Upselling allows you to hopefully increase your revenue by offering upgrades (better specifications or more quantity) to your customers.You improve your customer’s shopping experience by giving them access to products that will be complementary to their main purchase. And at the same time, you add more money to their order value.
It is 6 to 7 times more expensive to acquire a new customer than it is to keep a current one.
The good thing about upselling is that your customers are already buying from you – there’s less sales friction and less effort on your part. They’re already willing to do business with you: you only need to gently coax them into spending more.