Quick Tips for Increasing eCommerce Conversions

Marketing is the life blood of every online business that wants to grow from one region to the next. If you’re not doing it effectively, then you’re leaving money on the table. Retargeting your ads, following up on your abandoned carts and starting a loyalty program for your customers are all very effective tools but can be time consuming.

Here are some very effective ecommerce marketing tips that you can do right now.

SEO Title Optimization

Title tags are used on search engine results pages to show previews for a given page. If your customer is looking for a specific product via a search engine, the probability of your target customer clicking on your website can be higher if your page is included among the top rankings.

The majority of thought leaders in the SEO industry believe that keyword placement in the title tag was the most important place to use keywords to achieve high rankings. If you want your target customers to easily identify your brand’s value proposition and discover what your products can offer to them differently, you need to optimize your SEO title.

If you want to position for the keyword “womens shoes”, then putting that keyword in the title tag is the one of the best way to increase your site’s postion for that term. To stand out even further from your competition, include a value proposition such as “free shipping” in your title tag. Be careful of keyword stuffing, though. Make sure that your title’s readability is still observed.

Build an Email List

An email list is a collection of active email subscribers who you can send your email marketing newsletters to regularly.

If you’re wondering whether building an email list is worth it, keep this in mind: roughly 1/2 of email recipients purchase at least once based on a promotional email and 77% of consumers prefer to receive permission-based marketing communications through email.

 

To ensure that you’re consistently adding on fresh contacts to your list, here’s a simple tip you can do today: add a call-to-action button to sign up for your email newsletters. Put this at the top of your online store’s official Facebook page.

You can use autoresponders to send emails to your customers based on instructions that you provide. For example, you can send automatic emails when someone joins your email list, when someone has been in your email list for 3 months or when someone hasn’t logged into their accounts for 30 days. If you’re a growing business with less than 2.000 email subscribers, you can use MailChimp for free.  For example, you can send an email offer to your subscribers who haven’t been active in the last 3 months.

Upselling

Upselling allows you to hopefully increase your revenue by offering upgrades (better specifications or more quantity) to your customers.You improve your customer’s shopping experience by giving them access to products that will be complementary to their main purchase. And at the same time, you add more money to their order value.

It is 6 to 7 times more expensive to acquire a new customer than it is to keep a current one.

The good thing about upselling is that your customers are already buying from you – there’s less sales friction and less effort on your part. They’re already willing to do business with you: you only need to gently coax them into spending more.

What is Inbound Marketing

A new type of marketing method, Inbound marketing, has emerge over the past several years, being made popular by companies like Hubspot. With inbound marketing, you don’t need to go through the hassle associated with buying email lists, trade shows, television advertisements, cold calls or spam emails. In other words, you don’t need to proceed through the buy, beg and bug approach. Inbound marketing is the complete opposite of this.

What is Inbound Marketing?

During inbound marketing, company owners try to attract their customers through a process called content marketing. This is done with a direct approach, instead of interrupting potential customers. The business owners will create and publish media content with the purpose of communicating with potential buyers. The main objective of this is to deliver interesting and helpful content that will attract customers organically to your website. As you get to know your customers better the content should be refined to the specific needs of the potential customers.

What are the Popular Inbound Marketing Methods?

A wide range of inbound marketing methods can be seen across the web and blogging holds a prominent place behind them. In here, the business owners will create an educational and informative blog that will assist them to get more leads from potential customers. When blogging, it is important to pay special attention towards keywords because leads are most easily generated through optimal keyword search.  SEO is a strong component of an optimal inbound marketing campaign. Not only should you look to optimize keywords through your blog but take the time to ensure your site is optimized for search with proper title tags, correct use of header tags and of course content optimization.

You can also think about engaging with inbound marketing through social media networks such as Facebook and Twitter.  In addition, you can think about video podcasts and eBooks, which will assist you to educate buyers and make them buy your goods or services. However, it is important to make your inbound marketing campaign look practical and appealing as possible.

What are the Advantages of Inbound Marketing?

Inbound marketing is more cost effective than outbound marketing. You don’t need to spend money on a mail campaign or TV advertisement that might be left alone without being read. You don’t need to have a lot of capital to start your own blog or create your accounts in popular social media networks. In addition, it can deliver quick results to you and you will not have to worry about anything. You can measure the rewards of an inbound marketing campaign as well. Therefore, you will be able to determine whether you are heading on the right track or not. The effectiveness of inbound marketing campaigns have been proven from statistical numbers as well.

Inbound Marketing with Hubspot

Hubspot can be considered as one of the best inbound marketing platforms for small businesses. Hubspot’s all-in-one functionality allows you to blog, create lead capture forms, control social media, and monitor your success from a single interface. The package also includes SEO features. The dashboard of this tool can be used for keyword optimization, social media sharing and impression generating. 540 Design Studio offers custom website development for the Hubspot platform, please feel free to contact us to discuss further.

How to Use Landing Pages to Maximize Your Business Exposure

An effective Landing Page Design can be a crucial part to the financial success of any online presence. A landing page is essentially a stand alone website separate from the main website often designed for a single purpose.   A landing page is often creatively designed to solicit traffic in huge numbers in the hopes of click through rates.  However, simply getting a lot of hits on the website is not going to put money in your pocket.  An expertly crafted landing page is going to be the determining factor that actually converts this traffic to dollars.

Common Misconceptions

According to recent research provided by MarketingSherpa, nearly 44% of all first time visitors to online properties are immediately directed to the website’s homepage rather than to a specific and appropriate landing page.  And if the website happens to implement this marketing method at all, the landing page design is either unfocused or links to worthless or inappropriate promotional offers entirely.  The landing page and the home page are not the same.  They are two very different and unique webpages with vastly different purposes.

 

Lead Generation

Landing pages can be very effective for commercial websites that offer a variety services since there may be different marketing strategies and promotions involved with each area.   Each product or service could  have its own creatively worded landing page design in order to engage the reader to respond instantly to the previously read “Call to Action” from your email, social media, or other marketing methods.  If the prospect is directed to a rather vague home page that requires them to hunt and search for the originally intended product or service, then they will be far more likely to click off the site entirely and move on.

 

Boost your Contacts List

Most potential consumers rarely purchase from your website on the first visit.  If they do, then great!  Most people want to think it over before making an emotional purchase that they may later regret.  Effective landing page design allows for immediate interaction by means of their contact information instead of a monetary payment.  This information is like money in the bank.  You can now keep in touch with these prospects, sending them little reminders, additional promotions, and free giveaways as a method of nurturing the professional relationship.

 

Better Understand your Demographics

The optimum landing page design will also solicit other types of specific information from the potential customers that will help the successful online marketer to better understand if the current marketing strategies are actually reaching the intended target audience.  Every time someone makes a purchase, still more information is collected, allowing the business to better distinguish between who is only visiting the site vs. who is actually buying.

 

Creating these landing pages is an art form all to its own.  The headline is critical.  It should be catchy and interesting.  Images and video must be used creatively but without filling the site with too many “bells and whistles”.  The Call to Action must be unmistakably visible, and the benefits of your products and services must be clearly defined.  In short, landing page design can be the single, most important determining factor in the overall financial success of the online property.

Pinterest for Business

pin2Basically Pinterest is the ultimate social network platform that combines pinning things that interest you in sort of a digital scrapbooking. So, pin+interest has led to Pinterest, the ultimate online mood board. Needless to say that with over 10 million unique visitors per day Pinterest has become the 2nd or 3rd largest social platform on Earth. The biggest benefits of using Pinterest for business may be increasing your sales or lead generation. But how can you use Pinterest for your business?First of all, you’ll need to build a nice and interesting profile with enough information about you and what you do and add your website URL. Then it’s time to create interesting boards with some nice  images and make sure you add informative description for each one using one compelling focused keyword. Optimize image titles before uploading them and add backlinks to their source after you’ve pinned them. Create a board with your latest products/best sellers/ fav products. Also, follow other relevant boards by commenting, linking and spraying them.Now that we’ve gone through the basics of using Pinterest, let’s see which are the greatest benefits of using it. Well, if you haven’t figured out by not, Pinterest is all about visual.
So, the best way to profit from it is to showcase your products or images of your services in the most interesting and appealing way possible. If you also add a bit of your expertise and passion in a particular area, interested people will automatically like and re-pin your content and with a bit of luck help it go viral. All of this makes Pinterest a pretty unconventional way to reach would-be customers that might not get to know you in any other way. By demonstrating expertise and credibility and adding value, you can use Pinterest in the most fortunate way to help your business get more popularity.
Pinterest is a very reliable tool that can help your business grow if used wisely and creatively. You can use it to create board with the amazing products you sell or if you are a service business, you can create inspiration boards that everyone will like to save and re-pin. In the end, it is free, it’s fun and simple, so why not start using it today?

QR Codes: Dying Fad or Creative Marketing?

In the last few years we have seen QR codes become increasing popular. Their presence would indicate an impressive adoption rate among marketers. There is even a website dedicated to some of the most ridiculous places QR codes show up. Advertisers seem to love them but the questions remain as to how many users actually scan them. It’s important to take a look at both sides of the debate over QR codes to see if they are a creative tool or an annoyance for your brand.
qrLets start with a simple question, what is a QR code? A QR code or ‘Quick Response Code’ is basically a bar code that stores encoded pieces of information that can be decoded by a reader app. When a smartphone reader scans a QR code it actually takes a picture of the code and then identifies the code patterns to produce a desired result. In most cases the result is a website landing page or specific web content that is opened in the user’s mobile browser. Some smartphones do have QR scanners built in however the more popular phones, like iPhones, require a 3rd party app.
The real pitch with using QR codes is that they are ‘fun’ and require user interaction. There is a sense of anticipation as to what the output will be for the user. Today you’ll find QR codes in the strangest places. QR codes have been spotted on shirts, giant billboards, belt buckles, produce and just about everything else you can imagine. There really are no barriers to entry either. Just google “Free QR Code” and you will see a variety of different websites that will generate a unique QR code for you quickly that can be pointed to website or landing page.
Although they serve a great interactive and creative advertising purpose some will argue that the QR code is a fade that is slowly dying. When you think about the rate technology is moving this argument holds some weight. Success in mobile is all about speed. Devises are getting faster, more intuitive and asking a potential customer to launch an app, point it to a QR Code, wait for the app to process and produce a web page seems a bit arbitrary to some. The user could have been reading your content a lot quicker by typing a url into their browser. The whole QR experience seems anything but quick and convenient from this perspective.

Consumer Behavior

QR Codes were present in 1% of print advertising in January of 2011, a number which shot up to 6% by December of the same year. Advertisers obviously like them but the real question is are consumers actually scanning them. A report titled “9 Things to Know About Consumer Behavior and QR Codes”, released in January 2012 by Consumer Pulse, provided some insight. According to this report, 79% of respondents had never heard of a QR Code. However, when shown a picture of a QR Code, 81% of respondents claimed to have seen one before. The report also claims that ½ of smartphone users have scanned a QR code before and 70% did claim it was an easy process and 42% had mixed feelings about how useful they were. There figures do not convincingly support the argument in either direction but it does provide some solid evidence that when presented with a QR code, the majority of smart phone users will know what to do with it but roughly half may actually scan the code.

QR Code Best Practices

What this study tells us is at worst QR Codes are a fad that will fade quickly and best case, a great way to grab the interest of smartphone owners, but you will need some convincing that your target market is ‘QR savvy’ and will want to scan your code. The real problem for business owners comes down to how the code is used. Setting up a QR code to simply launch your website homepage is a waste of time for both you and the consumer. In order to get a user to want to scan the code you need to get creative. If you are placing a QR code on a product for example, have the code launch a page on your website that explains that product in more detail. If the QR code is going to be placed on an ad, have it launch to a specific landing page geared towards that ad or a page that generates a coupon. Envision the QR as a call-to-action on your website. By serving a specific purpose you may see better conversion rates.