There is an assumption that building a Facebook Page for your business will automatically increase site traffic and overall customer interaction. That’s not the case. Yes, there is a massive audience on Facebook, but that audience isn’t necessarily on the site searching for brand...

Ever since Facebook launched Pages a few years back there has been consistent question amongst business owners, “Should I set up a a Page or Group on Facebook?” Although Groups and Pages have overlapping feature sets I will always tell my small business clients to set...

Facebook has become your identity on the web and search engines are capitalizing on that. If you were to conduct a Google search on your name you will most likely see a listing of your Facebook page appear in the search results. There is a way however to prevent this if you prefe...