Understanding the Google Rich Snippet

In 2009 Google implemented add snippets to their search results to help users find more information on a large variety of subjects. This also allowed webmasters to advertise their content better, and giving users as much information as possible before they made the decision to click through to a website. Google uses Rich Snippets to extract information from your website to create search results for your content. This typically includes page title, page URL, and meta description data. Additional information can also be displayed, including photos, ratings, author information, and more.

Screen Shot 2015-05-04 at 6.53.14 AMOver the past 6 years the snippet became better defined as the rich snippet as Google perfected their search results helping users find more information on a large variety of subjects including people, food recipes, events and reviews.

The Rich Snippet is the core of your search results and the better the your keyword, title and description are defined and linked together the greater your rank will be in search engines.

To make your pages eligible for Rich Snippets in search results, Google recommends adding structured data that is appropriate to your type of content. Rich Snippets are supported for the following data types:

  • Product — Information about a product, including price, availability, and review ratings.
  • Recipe — Recipes that can be displayed in web searches and Recipe View.
  • Review — A review of an item such as a restaurant, movie, or store.
  • Event — An organized event, such as musical concerts or art festivals, that people may attend at a particular time and place.
  • SoftwareApplication — Information about a software app, including its URL, review ratings, and price.

You can then use Google’s Structured Data Testing Tools to confirm the accuracy of your Rich Snippet. Google will discover it the next time we crawl your site.

It’s important to not that any attempt to mark-up content that is irrelevant to your website content just to generate the rich snippet may result in action being taken against your website.

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