Entries by matt540

The Future of WordPress: Gutenberg

Gutenberg is the new way to edit content in WordPress. It replaces the tired TinyMCE post content editor and can do a lot more too – think shortcodes, widgets, menus, and even custom fields. It is a client-side interface built with React that uses a block based system to build up content. It is being […]

Why WordPress Security is So Critical

As the popularity of WordPress sites grows so does the risk of data breaches and malicious spam affecting your site. From spam advertising to the direct access of private client information, WordPress websites are constantly becoming under attack. That being said I still feel that WordPress is one of, if not the most secure CMS […]


Quick Tips for Increasing eCommerce Conversions

Marketing is the life blood of every online business that wants to grow from one region to the next. If you’re not doing it effectively, then you’re leaving money on the table. Retargeting your ads, following up on your abandoned carts and starting a loyalty program for your customers are all very effective tools but can […]

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Staying Current with WordPress & Plugins Updates

WordPress has fast become the world’s most popular CMS and in doing so is taking security very seriously. WordPress’ days as just a blogging platform are long gone and it was now being used to power sites for organisations like government and media for which security is so critical. Whether you are a small business or large corporation, […]

Web Design Trends for 2016

2016 will be another year forward for web design trends as we look to simply things further and build sites that are quicker, minimal easy to navigate. If your website is not responsive it needs to be. Responsive design was a trend a few years ago but is now becoming the standard. At 540 all of […]


Simple SEO Tips For Every Website

The strategies related to search engine optimization are always changing. As search algos become more sophisticated and change their framework, coding for SEO and SEO strategies will change as well.  2015 presented some changes for the search engine optimization landscape across the web. While new strategies may emerge there are some tested methods that will […]

What is Inbound Marketing

A new type of marketing method, Inbound marketing, has emerge over the past several years, being made popular by companies like Hubspot. With inbound marketing, you don’t need to go through the hassle associated with buying email lists, trade shows, television advertisements, cold calls or spam emails. In other words, you don’t need to proceed through […]

What’s New in WordPress 4.3

WordPress 4.3 is the second major WordPress release this year. It has some great new features and fixes many issues. Here are some unique features to take a look at: Menus in Customizer Now with WordPress 4.3, you will be able to edit, create, and manage menus from the customizer. Go to Appearance – Customize and then click […]


Creating Focus Keywords for Better SEO

A focus keyword is the keyword for which you want your content to be ranked at Google. Gone are the days of stuffing random keywords that have no relation to the text on the page. That is a topic for a whole other blog post but take our advice,,, it will only hurt your page rank. […]

Understanding the Google Rich Snippet

In 2009 Google implemented add snippets to their search results to help users find more information on a large variety of subjects. This also allowed webmasters to advertise their content better, and giving users as much information as possible before they made the decision to click through to a website. Google uses Rich Snippets to extract […]