Simple SEO Tips For Every Website

The strategies related to search engine optimization are always changing. As search algos become more sophisticated and change their framework, coding for SEO and SEO strategies will change as well.  2015 presented some changes for the search engine optimization landscape across the web. While new strategies may emerge there are some tested methods that will never fail.

Here are some simple tips for SEO in 2015:

Content is still king.

There is no way you can rank well in search engines without good content. Copywriters have become an important part of the SEO landscape and their involvement in SEO teams with become more prevalent in 2015.

Search engines are beginning to show an emphasis on longer, well-researched content. Google added in-depth results a few years back. This refers to content over 1,500 words. This shifted the focus to quality content. Some in the SEO space have strong opinions that publishing 2-3 blog short blog articles a week hold less weight than a solid well thought out and well written article. Focusing more on high quality content instead of publishing as many pieces of content as possible can yield better SEO results.

When SEO was in its earlier stages, getting as much content onto your site with little regard to to quality or usefulness to the reader was a trend that could yield better search results. Now Google algorithm updates like Panda are stopping these efforts and in some cases removing websites that are flooding their site and others with content that is not useful.

Responsive design benefits SEO.

If your website is not responsive it needs to be. Responsive design was a trend a few years ago but is now becoming the standard. At 540 all of our HTML and WordPress built websites are responsive. Responsive design provides the most optimal viewing experience for a website regardless of the devise it is viewed on. So as you transition from desktop to laptop to tablet to phone, the website remains easy to read and navigate with a minimum of resizing, panning, and scrolling.  Your website provides the highest quality user experience, which search engines take note of.

The easier it is for a user to navigate a website, the easier it will be for a search engine spider to crawl. This can lead to more indexed pages and a lower bounce rate due to optimized content display, which makes it easier to read.

Let your user base be your guide.

You can use Google Analytics to your advantage and gage the benefits of entry points to your website and call to action buttons. This can help to determine what pages need to be better optimized. As analytics continue to get more robust, examining online audience behavior will be critical and can offer a significant impact on SEO.

Focus on what works best for your website or organization through data and engagement tracking, and you will be able to see what’s best moving forward into 2015.

Avoiding getting on Google’s nerves.

Outsourcing your SEO to a third world country that guarantees you top placement of your top 5 keywords for a few hundred dollars seems like an awfully good deal. If you are wondering if it’s too good to be true,,, well it is! I have unfortunately seen these situations as potential clients have called saying the hired an “SEO Expert” who did great work but now their website is on the 20th page for basic search terms.

Over the years, these “SEO Experts” have stuffed content with keywords, spammed the comments on blogs, bought and traded links in order to game Google’s algorithm and push mediocre content toward the top in keyword rankings. All they really have contributed is a massive amount of spam and poor quality content on the Web.

For awhile this method did work to increase your search rankings. In 2011 Google released its first major anti-spam algorithm called Panda. Additional updates over the years to both Panda and Penguin have rendered most of the old SEO tactics obsolete.

What it all comes down to is do not be consumed by the almighty ‘keyword.’  Instead, we must optimize our content for the user, make it relevant and delivery quality, not quantity.

Creating Focus Keywords for Better SEO

A focus keyword is the keyword for which you want your content to be ranked at Google. Gone are the days of stuffing random keywords that have no relation to the text on the page. That is a topic for a whole other blog post but take our advice,,, it will only hurt your page rank.

If your blog is in a competitive industry then chances are that you will be competing with many other established and reputable publications for popular keywords. In this situation, you can get more organic traffic by using long tail keywords. A long tail keyword is one of the best methods for generating search traffic. A long tail keyword represents a more natural way to search. It is much easier to rank for long tail keywords than for more common keywords. For example if you are fitness club in Westport CT, you will not want to spend your efforts ranking for “Fitness Clubs”. This is a highly competitive keyword and will require not only a tremendous effort but lots of money in adwords. You will receive better search results but using “Fitness Clubs in Westport CT” as your focus keyword.

The highest ranking focus keywords are going to be those that are used often in the post, starting with the title. Some SEO experts believe that Meta description tag on a page has become irrelevant while others would strongly disagree. As a rule of thumb I would always use meta description for all of your posts and pages. A good meta description will be shown in social media sites like Facebook and in Twitter via Twitter Cards. You also want to make sure that you at least mention your focus keyword in the meta description for search purposes. The character limit for Meta Description is 155 characters. Stay within that limit or your meta description will be removed after 155 characters. Try to use your focus keyword earlier in the meta description to avoid this.

Understanding the Google Rich Snippet

In 2009 Google implemented add snippets to their search results to help users find more information on a large variety of subjects. This also allowed webmasters to advertise their content better, and giving users as much information as possible before they made the decision to click through to a website. Google uses Rich Snippets to extract information from your website to create search results for your content. This typically includes page title, page URL, and meta description data. Additional information can also be displayed, including photos, ratings, author information, and more.

Screen Shot 2015-05-04 at 6.53.14 AMOver the past 6 years the snippet became better defined as the rich snippet as Google perfected their search results helping users find more information on a large variety of subjects including people, food recipes, events and reviews.

The Rich Snippet is the core of your search results and the better the your keyword, title and description are defined and linked together the greater your rank will be in search engines.

To make your pages eligible for Rich Snippets in search results, Google recommends adding structured data that is appropriate to your type of content. Rich Snippets are supported for the following data types:

  • Product — Information about a product, including price, availability, and review ratings.
  • Recipe — Recipes that can be displayed in web searches and Recipe View.
  • Review — A review of an item such as a restaurant, movie, or store.
  • Event — An organized event, such as musical concerts or art festivals, that people may attend at a particular time and place.
  • SoftwareApplication — Information about a software app, including its URL, review ratings, and price.

You can then use Google’s Structured Data Testing Tools to confirm the accuracy of your Rich Snippet. Google will discover it the next time we crawl your site.

It’s important to not that any attempt to mark-up content that is irrelevant to your website content just to generate the rich snippet may result in action being taken against your website.

The SEO Benefits of WordPress

Now a days every other person is addicted to internet. It is being used on smart phones, tablets, computers etc. Ever wonder why?  It has to do with variety of information brimmed there. Everybody has their interests and every one wants to learn more and more being it random knowledge or on specific topic. This makes internet free flowing source of information accessible by anyone.

WHAT IS WordPress? is a blog service provider which provides you with free space to write blog. People provide information on topics they want you to learn. The blogger has an opportunity to elaborate his thinking and facts and convey his information or message to his readers. WordPress is a elegant way to do this. It is a open source project started in 2003 for blogging purpose, but with time it beautifully evolved as full content management system. Through you can download the core software and create your own website. Entire websites are built on WordPress including elaborate photo gallery websites and eCommerce websites. The popularity of this open source software is booming! WordPress currently runs more than 66 million websites. Some of those sites include CNN, TechCrunch and Forbes.


SEO( search engine optimization) is very good for WordPress, thanks to it’s SEO friendly URL structure. It is strictly made upon following the search engine guidelines which makes it easier to be picked up by search engines.

Permalink customization: A permalink defines how your URL looks. You can alter the structure of permalink according to your liking and add keywords according to every post you make. Thus making it easier for search engines to index WordPress sites.

Highly customizable: WordPress themes are highly customizable. Many people are not aware, but search engines, such as Google, takes page loading speed into consideration while indexing. WordPress themes are not only customizable but allow for changes to the core and theme codes to loads faster making them competing for better rank in SEO.

Built-in RSS Feeds: WordPress has a built-in Really Simple Syndication (RSS) feed support. This is prime for SEO because this will allow your content to go to a feed directory with a link coming back to your WordPress site. When you publish a post on WordPress, it will get syndicated to other feed directories, where other readers can subscribe to your feeds and they will be get a notification whenever you post a new content.

Clean codes: Having clean codes is crucially important for SEO. If codes are clean, blogs will be displayed neatly and will consume less resources on servers. It will result in faster loading of pages. It will not only please the user but will also make the work of search engine bots a lot easier.

Facility of using tags: WordPress provides you with facility of using tags. Even hyperlinks and images have meta-tags in them. It not only gives a bonus navigation option but also help search engine bots for indexing your posts in a relevant manner.

These are the top reasons why number of WordPress users are increasing day by day. Its simple, effective and very SEO friendly.

Writing Effective Content for Your Websites

There may be nothing worse than taking great pains to create a fantastic looking website, only to find that no-one is coming to visit. The only thing that may top that is having lots of people stop by the site, but having them leave in seconds, never to return again. If you are experiencing either of those problems, the issue may not be with your web design, but with the content that fills the pages. Visitors to websites want more than just a pretty face, which means there has to be content on there that is both informative and interesting if you wish to keep them engaged.


Even more importantly, you need content that will appeal to the search engines, giving your website a real chance to rank high when a search term is used that pertains to your chosen niche. The question then becomes to create content that will make the visitor to your site and the search engines happy. There are a few steps you can take, and it all begins with developing a killer title for your content. A great title can help pull the reader in and make them want to read more, and it can also contain a relevant keyword or phrase that will tell the search engines what the subject is about. For example, if you have a site devoted to golf, which title seems more appealing: “Great Golf Balls,” or “How to Choose Golf Balls That Will Add Length to Your Drive.”
The latter of the two titles gives more detail about the subject of the content and will make them more likely to want to read more. It also helps that the content being delivered is answering a common question or concern that the reader is looking to have addressed. When you build a website, you want to separate yourself from your competitors by showing that you are an authority on your chosen niche. Great content will help you do that.


Getting back to the search engines for a moment, the best way to get your site discovered is through search engine optimization (SEO), which means creating content that contains relevant keywords. That doesn’t meaning stuffing as many words as possible into your piece, but rather including them in a way that sounds natural to the reader. A good way to do this is to break up the content into several pieces, using headers and sub-headers that clearly show what you are going to talk about in each section. This makes it incredibly easy for the reader to pinpoint what they are looking for, especially in longer articles. A well-written piece of content will end with a summary that recaps what the reader has just read. This may be done by using bullet points or simply a brief summary of the content.


As you can see, there are a number of simple steps that you can take to make sure your content is fresh ad entertaining to the reader. Bring them in with a great headline, and then deliver keyword rich content that informs and comes across as appealing to the search engines. Do that and your visitors are sure to come back for more.

SEO in the Simplest Terms

In the simplest terms, search engines work off an algorithm, in some cases multiple algorithms which are basically their internal formula for determining how valuable a website is.  Search engines will look at every page on your website and rank its level of importance. When people search for different topics the search engine knows what page on the site to return and ranks it according to how strong the search engine thinks your page is.
Google claims that over 200 variables are considered in their search algorithm, which is changed constantly. So there is no clear road map for absolute SEO perfection. We do however know there are key components to SEO which includes:

  1. Content on each page- how words are arranged. Does your page content include the exact word or phrase a user is searching?
  2. A Listing of specific products or services.
  3. Company Information- Names and Addresses.
  4. Testimonials.
  5. Are you providing help or advise, sharing your knowledge through a blog for example.
  6. Fresh content.

You’ll need to regularly monitor your efforts to ensure that they work.  Google Analytics is a great starting point. With the addition of a couple of lines of code to your website Google Analytics will output useful data to better evaluate your SEO performance. This includes seeing where geographically your visitors are coming from, whether they are returning or new visitors, the type of devise they are viewing the website on and also the keywords that were used to search for your website. If you are a 540 client and do not have Google Analytics already installed on your website please let us know and we will set it up free of charge.

Unfortunately I have seen clients fall victim to spam email traps like “Get your website #1 on Google” and it has ended up costing them in the long run.  Search Engine algorithms are constantly changing and concepts like multiple landing pages all over the web, redirects and title stacking are now being detected and will eventual hurt your ranking and in extreme case be all together banned from a search engine. True SEO is an ongoing process that evolves along with your business. Clean code, using elements like proper title and description tags certainly help but  it is more than code and keywords. Great content is the significant driving force, if you can produce excellent, keyword-rich content on a regular basis, you will be one step ahead of the competition!