What is Inbound Marketing

A new type of marketing method, Inbound marketing, has emerge over the past several years, being made popular by companies like Hubspot. With inbound marketing, you don’t need to go through the hassle associated with buying email lists, trade shows, television advertisements, cold calls or spam emails. In other words, you don’t need to proceed through the buy, beg and bug approach. Inbound marketing is the complete opposite of this.

What is Inbound Marketing?

During inbound marketing, company owners try to attract their customers through a process called content marketing. This is done with a direct approach, instead of interrupting potential customers. The business owners will create and publish media content with the purpose of communicating with potential buyers. The main objective of this is to deliver interesting and helpful content that will attract customers organically to your website. As you get to know your customers better the content should be refined to the specific needs of the potential customers.

What are the Popular Inbound Marketing Methods?

A wide range of inbound marketing methods can be seen across the web and blogging holds a prominent place behind them. In here, the business owners will create an educational and informative blog that will assist them to get more leads from potential customers. When blogging, it is important to pay special attention towards keywords because leads are most easily generated through optimal keyword search.  SEO is a strong component of an optimal inbound marketing campaign. Not only should you look to optimize keywords through your blog but take the time to ensure your site is optimized for search with proper title tags, correct use of header tags and of course content optimization.

You can also think about engaging with inbound marketing through social media networks such as Facebook and Twitter.  In addition, you can think about video podcasts and eBooks, which will assist you to educate buyers and make them buy your goods or services. However, it is important to make your inbound marketing campaign look practical and appealing as possible.

What are the Advantages of Inbound Marketing?

Inbound marketing is more cost effective than outbound marketing. You don’t need to spend money on a mail campaign or TV advertisement that might be left alone without being read. You don’t need to have a lot of capital to start your own blog or create your accounts in popular social media networks. In addition, it can deliver quick results to you and you will not have to worry about anything. You can measure the rewards of an inbound marketing campaign as well. Therefore, you will be able to determine whether you are heading on the right track or not. The effectiveness of inbound marketing campaigns have been proven from statistical numbers as well.

Inbound Marketing with Hubspot

Hubspot can be considered as one of the best inbound marketing platforms for small businesses. Hubspot’s all-in-one functionality allows you to blog, create lead capture forms, control social media, and monitor your success from a single interface. The package also includes SEO features. The dashboard of this tool can be used for keyword optimization, social media sharing and impression generating. 540 Design Studio offers custom website development for the Hubspot platform, please feel free to contact us to discuss further.